Why are Audiogram Podcasts highly efficient?

If you make podcasts, most of your content is in audio format (unless you also make video podcasts). This can make it difficult to market your product online.

Visuals are highly valued on various digital platforms such as Facebook, Instagram, YouTube, Twitch, and personal websites. Video content has gained more relevance than static images, as modern channels emphasize multimedia over audio.

What can a struggling podcast producer do?

The simple answer: audiograms.

To enhance the appeal of your podcast, incorporating visual and video components into your audio recordings can significantly increase the level of attention they receive. One useful tactic for making your podcast more noticeable and attracting more clicks is to utilize audiograms.

An investigation conducted by New York Public Radio (WNYC) in 2016 discovered that a Tweet containing an audiogram received eight times more clicks than a tweet without one.

Additionally, Headliner conducted a study on two Facebook promotions for the Making Gay History Podcast. One promotion featured a static image while the other featured an audiogram.

Converting the one picture into an audiogram brought about an increase of fivefold in website visitors with the same budget for advertising expenditure.

How Long Is A Podcast Audiogram?

The duration of a podcast’s audiogram is determined by its method of dissemination.

Podcast audiograms intended for social media platforms should be kept brief in order to engage the audience. 

Ideally, the most effective length for an audiogram is between 30 to 60 seconds. Beyond this time frame, there is a chance that the audience may lose interest and move on to other content.

It is advisable to divide a lengthy video clip that seems suitable for social media into several audiograms that can be posted individually.

Your full-length podcast episodes can also be turned into audiograms, which can be shared on your website or YouTube to spread your content.

In case you don’t currently have the resources to film your podcast episodes in their entirety, you can create a video suitable for YouTube by combining image captions with an audio waveform. This process can be done quickly and easily.

Why worry about YouTube? 

YouTube is a highly popular platform for content, and an increasing number of people are now utilizing it to listen to podcasts. A survey conducted by Tom Webster Media has revealed that 18% of podcast listeners prefer to use YouTube as their primary source for podcasts.

Stats on where people listen to their podcasts.

Making your podcast available on YouTube is a wise move as it can significantly expand your prospective audience.

You will have a higher possibility of reaching a wider audience by posting your audiogram episodes on YouTube since it is more effective at promoting content than podcast directories such as Apple Podcasts or Spotify.

Examples of Podcast Audiograms

If you use social media, you will come across numerous audiograms being shared on a daily basis. One such example is the podcast audiogram from Offshore Gamescast that was posted on Twitter to advertise their latest episode which talks about the popular video game called Elden Ring.

A visual representation of sound levels, called an audiogram, was shared on Instagram by the well-known podcast Smartless to promote their recent conversation with the famous actress Cate Blanchett.

Best Apps to Create an Audiogram

If you’re searching for places to create an audiogram, there’s a range of paid and free tools out there that can help you convert your audio file into a short video suitable for social media.

Some of the most popular include:

  • Audiogram: A waveform generator for audio is available, which offers ready-to-use professional templates and automatic captioning for ease of use. There is a free basic option, with paid monthly plans starting at $19.
  • Headliner: The app for podcast marketing allows the addition of animations, GIFs and captions to any audio clip. There is a free package available, with paid options beginning at $7.99 monthly.
  • Wavve: A robust application is utilized by skilled musicians, podcasters, and content producers to develop brief and compelling social media marketing videos. A free version of the software is accessible, while several paid options begin at a cost of $12.99 per month.

To obtain more knowledge about these and other apps that are suggested, you can refer to our manual on producing videos with audio waveforms for social media.

This tutorial provides step-by-step instructions on creating a podcast audiogram.

If you aim to create a podcast audiogram for various video-sharing websites such as YouTube, social media, or others, the procedure is uncomplicated. 

In this section, we will utilize the Headliner tool for free and guide you through the fundamental steps (refer to this post should you require an analogous guide utilizing Audiogram).

Step 1: To begin, either sign in or register an account. Select the audio resource that the video will be produced for, be it a podcast, audiobook or radio broadcast.

Step 2: You can either upload your audio file or use the app to search for your published podcast episode.

Step 3: After the audio has been processed, choose a section of audio that is no longer than 10 minutes.
To focus on a specific part of the audio, use the magnifying glass slider located at the upper right corner. 

Adjust it to zoom in, and then utilize the blue bars to select your preferred starting and ending points. Listen by pressing the Play button to verify if you have accurately selected your desired section.

Step 4: After that, you should decide which aspect ratio to select for your audio waveform clip.

It is important to deliberately select the appropriate dimensions for your distribution channel rather than simply relying on intuition. For example:

  • Landscape (16:9 dimension)YouTube and webpages are the most suitable platforms for this visual presentation.
  • It is recommended to use a portrait format with 4:3 dimensions for TikTok, Instagram Stories, Facebook Stories, and Snapchat. This format will produce the most visually appealing results.
  • Square (1:1 dimension) Appears most visually appealing on the newsfeeds of Instagram, Facebook, and Twitter.

Step 5: In conclusion, you can personalize your clip by using Headliner’s partnership with Canva. This allows you to design a background image within the app, which is very convenient. We made use of a Canva template and created the audiogram image for our podcast within just five minutes.

On this page, you have the option to select from various design templates, insert text and choose different waveform patterns. Once you have completed your customization, simply click on the Create button.

You can access an advanced editor from that point to include captions, transitions, and other features. Alternatively, you can immediately export your work to begin sharing it.

Effective Techniques To Promote Your Podcast Through Audiograms 

Crafting an audiogram is merely one aspect of the task; you must also be proficient in improving their formation and dispersion to attain your audience. Implement the suggestions given to guarantee that your podcast audiogram proficiency is top-notch.

Select the Audiogram Content according to the Platform where it will be Released.

If you have spent a considerable amount of time on the internet, you are aware that various social media platforms have different atmospheres. 

For example, the content that Facebook users prefer is not similar to the content preferred by TikTok users.

Moreover, we have not taken into account the various subgroups present in each platform that exhibit their distinct preferences and interests.

It all depends on who your audience is and what they respond to best. Therefore, it’s important to explore and try out various content styles to see what works well for your intended viewers on different platforms. The creation of visual graphics and useful sound elements.

Acquire knowledge about what is effective, and subsequently select suitable audio clips and visual layout for your podcast.

Know How Long Is too Long 

Having a clear understanding of where you intend to publish your audiogram is essential since the ideal length for social media audiograms differs significantly from those created for publication on YouTube.

In case you want to share your audiogram across multiple social media platforms, it is important to ensure that each clip is limited to a duration of 30-60 seconds. If the clips are too long, there is a possibility of losing the attention of your audience.

If you are uploading content to your website or YouTube, it is acceptable to share complete episodes.

Make the most of the effects produced by your visual components.

Remember to add captions! The majority of social media users, about 92%, browse social media without sound. Therefore, including captions for the audio will provide them with the necessary information to interact and connect with your content.

Subsequently, create a compelling title for your podcast audiogram. In case your audience has disabled the autoplay feature in their preferences, the headline on your audiogram may be the sole factor that persuades them to click on it. Therefore, it’s crucial to make it catchy, captivating and informative!

Lastly, make sure to select appropriate pictures.

Because social media is a platform that relies on visual content, it’s important to pay attention to the background image of your audiogram. Selecting a picture that feels special and captivating is recommended, while common stock photos should be avoided since they lack originality.

Your audio foundation is crucial in determining the accuracy of your audiogram.

Having a visually appealing image, attention-grabbing audio waveform and catchy headline may seem impressive, but if the audio quality is poor, then your audiogram serves no real purpose.

Concentrate on enhancing the quality of your podcast recording to establish a strong audio base for your audiograms.

If the background noises or the poor quality of audio makes your audience disinterested, then all your efforts in creating an attractive audiogram will be futile. 

Therefore, it is crucial to invest in a recording setup and software that can provide you with professional-grade output.

Podcast Audiogram FAQs

What Is an Audiogram in a Podcast?

An audiogram is a method utilized to convert audio materials, such as podcasts, into visual formats. 

It usually combines a backdrop image with an audio waveform, which graphically depicts the audio being played and caption transcripts. 

Afterwards, these short video clips are shared on platforms that primarily cater to visual content like YouTube and social media. Websites and online platforms.

What is the amount of time needed to create an Audiogram?

It is possible to create an audiogram quickly without spending a lot of time. Various tools such as Headliner, Wavve, and Audiogram are available to upload audio, select visual components and generate the final product in just a few minutes.

How Long Should My Audiogram Be?

For social media, we suggest keeping audiograms between 30-60 seconds in length. However, if you intend to share your podcast audiogram on YouTube, it might be beneficial to upload a longer version. The complete episode of the podcast.

Increase the number of listeners for your podcast by using audiograms.

Incorporating visual components such as a waveform graphic, picture, and subtitles can enhance audience engagement for audio content that may not attract their attention on its own.

As per a study conducted by Verizon, majority of social media users (92%) do not turn on the sound while scrolling through their feeds, which means that even the most engaging audio content like podcasts will not be able to capture their attention without additional effort.

In order to publicize your podcast successfully, it’s crucial to utilize social media and YouTube as marketing platforms. However, in their absence, the lack of visuals will hinder any progress.

It is recommended that you create podcast audiograms as they provide a simple and inexpensive means to give your audio content a professional look and attract people’s attention with minimal effort.