Step 1: Plan your podcast

Prior to commencing your journey into podcasting, it is important to develop a well-defined plan detailing the purpose of your podcast and the audience you wish to draw in. 

Determine the goals that drive you as well as the topic, format, and style that aligns with both your target audience and personal interests.

Find your why

 Knowing your purpose and goals for starting a podcast helps you stay focused and dedicated to maintaining a regular schedule and producing quality content. 

Understanding your reasons for wanting to produce a podcast provides the drive to stay on track and shape the direction of your content. 

Reflect on what you hope to accomplish with your podcast and the factors that influenced its inception. Look towards other podcasts in your field or delve into researching prevalent content themes that can foster creativity. 

Being aware of the meaning behind starting a podcast allows you to persist with consistency whilst creating valuable episodes for listeners. Consider the type of audience you wish to draw in and reflect on what you can bring based on your personal experiences.

By setting this overall goal, the fitness trainer can focus on creating content that is informative and engaging for their target audience, while also highlighting the benefits of their business. This approach can help increase both brand awareness and revenue potential. 

It is important for him to contemplate how he can seamlessly integrate promoting his services into his program, as opposed to making a podcast solely for entertainment or advocacy purposes.

Choose a podcast topic

Initially, you may feel inclined to select a subject that captures your attention and enthusiasm. Excellent! This serves as your initial point of reference, but it’s also crucial to contemplate a topic that aligns with the purpose behind producing a podcast.

It is crucial to consider your intended audience and determine what exclusive value you can provide to them, which is why we recommend selecting a specialized subject. The more precise your topic, the simpler it becomes to develop content that revolves around it.

Finding your niche

At first, it may be difficult to discover your own unique area of expertise, so it’s recommended to try different things until you find the right fit. To help identify a specific topic, consider asking yourself the following questions:

  • What are your passions?
  • On what topics are you an expert?
  • Can you provide a description of your intended audience? (Construct a portrait that incorporates details like demographic information, age-range, challenges faced, and earnings.)
  • What kind of benefit can you offer that will assist your intended audience?
  • What topics can you discuss that are relevant or connected to your target audience?
  • In your industry, what subjects are your rivals addressing?
  • What gaps can you fill in the market?

Utilizing ‘Answer the Public’ and ‘ChatGPT’ can provide helpful information on what your target audience is interested in. Although these tools should not be solely relied upon, they can aid greatly in generating fresh ideas for content. 

You may gain inspiration by exploring our article that provides more than 100 podcast ideas for you to experiment with.

Choose a podcast name

Your podcast should have a name that is in accordance with your brand goals and target audience. Even though your podcast title should be original, it is recommended that it can easily be found by someone searching for your topic.

There are alternative methods for selecting a name. If you already have a widely recognized name or image, you might opt to incorporate it into your podcast title in order to take advantage of your brand’s existing popularity. 

In other words, make sure that your podcast’s name is clear, easy to understand what it is about, and simple for your intended listeners to locate. 

‍Can podcasts have the same name?

It is not advisable to select a podcast name that has already been taken. It is important to have a unique name so that your podcast can be easily found by people searching for it. If you are considering using an existing name, it would be wise to reach out to the show’s host and inquire about their current podcast activity. 

Select a format and structure

Format 

Although interview shows are the most commonly preferred podcast format, they may not be suitable for all subject matters. While interviews serve as a means to obtain specialized information, they also tend to be more informal and interactive. 

Primarily, consider the most effective method to communicate your podcast’s subject matter. For example, if your podcast explores historical topics, utilizing a documentary style may be more appropriate. Conversely, if you’re producing a news-oriented podcast, opting for a reporting approach could be more fitting. 

Some formats you can try include:

  • Solo-host monologue: The complete presentation of the show is conducted and shown by a single host.
  • Co-hosted show: The show is presented by two hosts who engage in conversation with one another.
  • Interviews: The people in charge of an event ask individuals to participate in a conversation about a particular subject typically by posing inquiries.
  • Reporting: The presenters examine and report on the details surrounding current affairs or sudden occurrences.
  • Story-telling scripted narratives: Host(s) tell or act-out a story. 
  • Documentaries: Extensive discourse on a subject using interviews, research, and written accounts.

A helpful suggestion is that you are not required to use the same format for your entire podcast. Although it provides more uniformity, try changing it up if it suits the needs of your program better. 

Structure

When you are preparing the structure for your podcast, there are several factors that should be considered. 

Find an ideal length

Is the duration of over 30 minutes appropriate for your new podcast, even though more than half of all podcasts exceed this length? 

When deciding on the length of something, it is recommended to consider the amount of useful information that can be included. If there are unrelated topics being discussed, it’s preferable to aim for brevity. 

A commonly used method is to adjust the duration of your episodes based on how often you publish. 

  • If you publish on a daily basis, it is better to keep the content brief and concise, with just 10 minutes being an acceptable timeframe.
  • If you release content on a weekly basis or more frequently, aim to keep each piece within the timeframe of 30 to 50 minutes.
  • If you don’t publish content as often, your audience may not have a problem with episodes that go beyond an hour.

These are only recommendations; there are numerous approaches to arrange the duration of your podcast. For example,

Binge Mode is a well-liked podcast that discusses different fan cultures, and their bi-weekly shows often last for more than two hours. 

Consider your listeners and objectives for podcasting, and act accordingly based on your instincts. 

Episode layout

It’s not advisable to jump right into interview questions when starting a podcast. Your podcast should have a captivating beginning and a clear structure for listeners to follow. This is where your episode outline comes into play. Our recommendation is to: 

  • Start with a hook and an intro Summarize the primary focus of your program, which is typically an interview.
  • Conclude the discussion with a final statement and then end with an outro.

You might also contemplate the positioning of advertisements or additional sections. 

Before recording each episode, it is a wise decision to create an outline or a written plan. 

Frequency

The real essence of frequency lies in its consistency rather than the frequency of posting. Posting regularly, regardless of how often, can be beneficial. 

  • Daily
  • Weekly
  • Monthly
  • Seasonally 

Podcasts that are designed for a particular season are produced in advance and issued together at a designated time. 

Which day is ideal for beginning a podcast? 

Because each podcast listener group is different, it is recommended that you begin publishing your podcast and then examine the analytics of your hosting platform in order to determine which days and times generate the most downloads for your podcast. 

One way to begin is by reviewing data about the days and times that are most commonly chosen for publishing. 

  • Wed 7 pm EST
  • Mon 8 am EST
  • Mon 9 am EST
  • Tue 9 am EST
  • Mon 10 am EST

To be truthful, it is recommended to post consistently in order to maintain a strong connection with your audience. Prioritize what will keep your audience engaged and satisfied. 

Step 2: Setup your equipment

Afterwards, you should arrange your podcast equipment, and it is fortunate that a high-end studio isn’t necessary for making a professional podcast. You only require a good microphone, headphones, and computer to create one. 

What type of tools are required in order to initiate a podcast? 

The decision on how much to spend and what you want to achieve will determine your approach. Those with limited funds can create a podcast using only a computer and a solid concept. However, if the goal is to produce an engaging podcast, it’s best to start with the fundamentals. 

Microphone(s): 

Choosing a microphone

The quality of your recording can be determined by a few factors. It is essential to consider three key aspects: 

  • Polar pattern: The way in which a microphone receives sound is known as its polar pattern. For podcasting purposes, cardioid microphones are commonly used as they only detect sound from the front and minimize the amount of background noise captured, leading to higher quality voice recordings.
  • Dynamic vs. condenser mics:  To avoid technical jargon, let’s discuss how microphones capture sound differently. Condenser microphones produce high-quality audio with clear tones, but they are more sensitive and can pick up even soft sounds.
  • On the other hand, dynamic microphones are not as sensitive and may struggle to catch low-volume noises. Both types of microphones are suitable for podcasting purposes. However, condenser mics work better in studio settings. If you want to avoid picking up low-level background sounds, it is advisable to use dynamic microphones.
  • Connection type: USB microphonesSetting up USB microphones is simpler and they are recommended for those who are new to recording and do not intend to record in a studio with numerous guests.
  • Meanwhile, XLR microphones need an audio interface to be connected to your computer, but they simplify the process of recording with multiple microphones at the same time.

Recommendations: Samson Q2U, Blue Yeti, Shure MV7

Headphones‍:

There is  nothing better than clear audio for prompt troubleshooting. Wired headphones also prevent audio interference from other devices, which can be picked up by the microphone. Therefore, it is recommended that you use headphones for the best sound quality. There is minimal delay and no need for dependence on batteries. 

Recommendations: Sennheiser 280 PRO, Audio Technica ATH-m20x 

Laptop or desktop computer:

It is probable that you possess your own personal computer or laptop. Any device can suffice, however, it is important to make sure that the podcast software you use is compatible with your device. 

Recommendations: HP Spectre x360 , Macbook Air

Podcast camera:

To make video podcasts, you will require a camera. Although you can utilize the built-in webcam of your computer, it is advisable to employ an external gadget. You can either buy a specialized webcam or take advantage of a DSLR to record the podcasts more effectively. 

Can you use your phone camera?

Due to the rapid advancement in technology, various mobile phones nowadays are equipped with advanced cameras capable of recording high-resolution videos up to 4K. This feature can be utilized as an affordable option for podcasting. All you need to do is connect your phone with a podcasting application and an external microphone, and you’re good to go. 

Recommended: Sony ZV-E10, Panasonic HC-V770K

Additional equipment to consider: 

  • Pop Filter Audio interface If you are using an XLR microphone, you will require a mixer and/or converter.
  • Microphone stand
  • Lighting
  • Sound-proofing materials 

The items mentioned above are not essential, but they have the potential to enhance the overall quality of your show. For example, a pop filter, mic stand, and soundproofing can improve the audio clarity. Whereas, lighting can positively influence the video output. 

If you intend to record a podcast with multiple people, it is necessary to have sufficient equipment for each participant. You should get a microphone for each guest or host, and it may be helpful to use an audio interface or mixer to effectively capture all the tracks. 

3.Selecting the appropriate software for recording and editing podcasts. 

The most efficient method to produce a podcast is by utilizing recording and editing software. Various options, both free and paid, are available in the market. It is recommended to begin with the free software, but if possible, it’s better to invest in specialized software for a better outcome. 

Consider your setup when recording your podcast. Determine whether you will be in a studio with guests or if you will be recording remotely. Many podcasters adopt remote recording software as it is highly favored. Using remote tools makes it easier to record guests from anywhere they are located. It is possible to achieve global reach without expending excessive funds and time. 

GarageBand

  • Price: Free
  • Compatibility:  Mac
  • Type: Audio recording and editing

While GarageBand is primarily designed for music production, it can also be a suitable choice for those who are just starting out with podcasting. Although its features are limited to audio podcasts, it does offer tools for recording and editing. 

Adobe Audition

  • Price: $20.99 per month
  • Compatibility:  Mac & Windows
  • Type: Audio recording and editing 

Adobe Audition is a well-liked choice for podcasts that only feature audio. It is specifically designed for more complex podcast editing, so we suggest using it if you have previous experience with audio editing or are willing to learn. 

Audacity

  • Price: Free
  • Compatibility:  Mac, Windows & Linux
  • Type: Audio recording and editing

Audacity is a free podcast software that can be useful for newcomers but might take some time to master. 

Zoom (free and paid)

  • Price: Plans that require no payment start at a yearly cost of $149.90.
  • Compatibility:  Mac, Windows & Linux
  • Type: Remote video recording software

Zoom Recording video podcasts remotely is a widely used method, as it is both familiar and user-friendly.

However, this option has no built-in editing tools and requires a strong internet connection to produce high-quality videos. Another alternative to consider is Skype, but you may encounter similar limitations as with Zoom. 

In addition to modifying and capturing podcast software, you might also want to experiment with resources for transcribing, scheduling, and arranging your podcast. Although not mandatory, these could simplify your podcasting workflow. 

Some of our recommendations are:

  • The Headliner is a marketing strategy that involves generating visual audiograms for social media to promote podcasts. 
  • Calendly is an excellent tool for organizing interviews and other podcast-related tasks. 
  • Wix is a great choice for creating your own website dedicated to your podcast, complete with a media player so that listeners can access and stream episodes in real-time. 

4.Get ready for recording your podcast. 

Now that you have established a foundation, it is time to commence getting ready for your initial episodes. This involves arranging and managing your interviews as well as drafting the outlines for your podcast episodes. 

Schedule and prepare interviews

 If you plan to produce a podcast that involves conducting interviews, we suggest initiating the process of booking potential guests for interviews. Maintain a list of individuals who you would like to feature on the podcast in a spreadsheet so that you can track those whom you are reaching out to.

Look for potential guests on social media or through recommendations from others. A platform that allows podcasters to find guests who match their requirements, such as PodMatch. 

From having to rush through questions if the guest has other commitments. Therefore, it is recommended to inform your guests of the estimated duration of the interview beforehand, and consider setting a shorter timeframe so that they are more likely to agree.

This approach can also help you avoid time constraints and ensure a more structured and effective interview. Stay on track with the subject at hand, knowing that time is limited. 

Consider the queries that you intend to pose during the interview. In order to ensure smooth progression, it is essential to maintain a coherent and engaging narrative.

Initiate the conversation by asking your subject some basic background questions and seamlessly transition into a more profound analysis of the subject matter. 

Visitors are probably asked similar queries frequently, therefore you should try to approach them in a distinctive way. It would be best to ask intriguing and original questions that are customized specifically for your target audience. 

Outline and setup your episodes

Compose a script for your podcast that will provide you with a well-defined path to follow instead of aimlessly wandering off topic.

Determine the subjects you want to discuss in your initial episodes and delve into them with specificity. (Consider utilizing our podcast script sample if this feels daunting.) 

What is the recommended number of episodes to plan for when beginning a podcast? 

A useful guideline is to have a minimum of two or three episodes ready before broadcasting, although the number may vary depending on how much extra time and room you want to have.

Technically, only one episode is necessary to begin with while the others are optional and depend on your level of readiness. 

Set up and test run your equipment

Finally, we recommend conducting a trial with your equipment to confirm that everything is functioning properly before recording any episodes. 

Some tips to keep in mind:

  • Position your mic correctly. To get good recordings, adjust the position of your microphone until you can reduce any sharp bursts of sound (known as plosives) and achieve clarity.
  • Aim to place your mic at a distance of 2-4 inches away from your face, angled roughly 45 degrees.
  • Create an appeasing video frame. When making a video, ensure that the background is both appealing and uncluttered.
  • Stay away from busy scenery, but personalize your shot to suit your taste. To renew the energy of batteries or connect electronic devices to a power source through a cable.
  • Make sure all of your batteries are fully charged or, alternatively, utilize electric-powered equipment exclusively. It would be highly inconvenient if your gear were to shut down in the middle of operation.
  • Always wear headphones. Headphones not only provide clear audio monitoring, but they also prevent audio-bleed by preventing your microphone from capturing unwanted sounds generated by other devices or equipment.
  • It is recommended to make a recording in a calm atmosphere or professional recording studio. If you are recording at your residence, it’s simple to establish your personal do-it-yourself in-house studio.
  • Don’t rush or slurp your words.
  • Speak confidently and clearly.
  • Use a live A soundboard enables the addition of background melodies, introduction and conclusion music, or other audio effects. 

Step 5: Record a few first episodes

At last, you are able to commence the production of a podcast! 

Depending on whether you are recording in a remote location or not, your equipment setup may vary. The main goal should be to obtain the highest quality recording possible of your interview. 

Recording in person

In your studio, you have the option to use your own equipment to record with guests. By connecting your equipment to your laptop, you can directly capture everything on your podcast recording software.

Alternatively, you can also record onto the built-in storage of your equipment and upload all recordings onto your computer afterwards. You have finished recording. It would be more efficient to do the previous task. 

Recording remotely 

Once everyone is connected, you can start recording just as you would in person. The only difference is that you won’t be physically present with your guest. Instead, you’ll be communicating through the remote recording software. If they lack technological expertise, dispatch products to them. 

Hybrid recording

You may need a special mixer or audio interface to ensure that everyone’s audio is recorded at the same level and with good quality.

All these extra considerations can make hybrid recording a bit more challenging, but with the right equipment and setup, it can be a great way to bring together different groups of people for a collaborative video project. I would like to work in the studio alongside you. 

Step 6: Edit your podcast recordings

Editing your podcast can yield significant improvements in quality, even with simple techniques. However, using certain essential editing tools is crucial to achieve a sleek and professional show. 

We suggest the following course of action for editing: 

  • Create a narrative.To achieve a smooth and succinct flow, eliminate unwanted segments, awkward pauses, and errors.
  • Arrange your cuts in a particular order to form a coherent narrative.
  • Spice up your show. Include introduction, conclusion, and additional audio elements like ambient music. The ambient music can either be self-recorded or obtained from sources that offer royalty-free tunes on the internet.
  • Fine-tune your audio. Eliminate any unwanted sound distractions such as background noise, plosives or abrasive noises and ensure that your audio volumes are balanced.
  • Add branding. If you are making a video, personalize your background and include your own logo.
  • Generate short video clips from your podcast as an additional feature. These snippets can be used to advertise your podcast and are helpful for promoting it. 
  • Merge Tracks and export. Convert your video podcasts to MP4 format, while for audio-only podcasts, use uncompressed WAV files to maintain the quality of your recordings.
  • You can also opt for MP3 files as they don’t occupy much storage space. Be certain that all of your audio files are suitable for the platforms on which you intend to distribute them. 

7.Produce Visual elements for your podcast cover and logo that will represent your brand

Regardless of the fact that you shouldn’t form an opinion about a podcast based solely on its appearance, the branding element is critical in terms of drawing in listeners.

Ultimately, it goes back to your objectives and the value proposition for your intended audience. Your brand must unmistakably and compellingly communicate this. 

Think about: 

  • What audience do you want to attract?
  • In what manner do you desire your brand to elicit emotions in others?
  • In what manner do you wish to depict your podcast?

After giving it some consideration, you can design your logo and artwork for your podcast. 

Identification and an engaging image or design that captures the essence of your show.

Although logos are typically included in podcast cover art, they differ in their purpose. A logo is a visual representation of your brand, whereas podcast cover art is specifically intended to showcase your show on listening platforms by incorporating its name and an attention-grabbing image or design.

Your identification must not only represent your identity, but it should also reflect your brand and attract attention. 

It’s important to consider the image specifications for your podcast platform. On Apple Podcasts, your image can be between 1400×1400 pixels and 3000×3000 pixels. Spotify requires a minimum of 640×640 pixels for images.

We have a comprehensive manual on podcast covers and logos, however, we also have some tools available for your use: 

  • Canva is an internet-based design software that offers more than 250,000 pre-made templates to select from and modify. We suggest it to new users who are hesitant about making a podcast logo or cover from the beginning. 
  • Adobe Express is a competing brand to Canva and also has a wide selection of free templates available. If you happen to already have the Adobe Cloud suite, you can also enjoy the added benefits of premium features. With the premium option, creating a logo and conveniently applying it to other creations is made possible with just one click. 
  • Tailor Brands is an artificial intelligence-powered platform that creates logos and other materials by asking a few questions about your brand. While the user doesn’t need to put in much effort for designing, this designing tool comes with a cost. 

Step 8: Publish your podcast show

 You can reach a wider audience. The directory will collect and display your content so that listeners can easily find and subscribe to your show.

Once you have produced your initial podcast episodes, the next course of action is to disseminate your content across multiple listening platforms. To achieve this, you must make use of a podcast hosting platform where you can save your podcast material centrally.

From here, utilize the podcast host to broadcast your content across a listening directory that will expose it to diverse audiences. This directory then gathers and distributes your productions, making it effortless for listeners to locate and follow your series. Your show can be accessed by the people you are presenting to. 

It means that your audio media files are published on the platform’s servers, making them accessible to the platform’s users. This allows for easy distribution and sharing of your podcast and can increase its visibility and audience reach.

Additionally, hosting platforms typically offer analytics tools that allow you to measure your podcast’s performance and track its audience engagement.

By uploading your podcast to a hosting platform, you’re essentially giving it a home on the internet where it can be found and accessed by people all over the world.

When selecting a platform for hosting your podcast, prioritize having sufficient storage space, but also ensure that it is compatible with the directories you intend to use.

Additionally, examine the available tools that your chosen host provides since some include features like analytics and monetization opportunities. 

Here are some options to explore:

Creating a podcast description

You will have to provide a podcast description when you upload your show. 

When creating a podcast description, it’s important to clarify the focus of your show and give insight into what listeners can anticipate from each episode. Some key points to keep in mind while composing your description include: 

Your depictions must motivate the audience to tune in to your show. Therefore, it is advisable to incorporate an intriguing introduction that attracts their attention.

This could be a startling revelation, an issue related to the audience or something that addresses their concerns. In essence, what reason do they have for listening to your show? 

To make your show appealing, it is recommended that you keep your descriptions brief and straightforward. Avoid writing lengthy paragraphs and instead focus on introducing yourself and explaining the reasons why your show is worth listening to.

A few sentences are usually sufficient for this purpose. The key is to capture your audience’s interest from the outset. 

It is important to include appropriate keywords in your descriptions which can help in improving your discoverability. Even though, it should still be written naturally. Ensure to select relevant terms that your audience would use while searching for podcasts related to your topic. 

In addition to providing a description of your podcast, you will also be responsible for creating show notes for each individual episode. While the podcast description provides an overall summary of your show, the show notes are specific to each episode and typically include a brief summary and introduction of any guest speakers. 

Writing well-crafted descriptions and show notes can be beneficial, as they create a positive first impression for the audience and attract new listeners to your podcast. It’s therefore advisable to invest effort in this aspect of podcasting. 

Distributing your podcast to a directory

Although each platform may have a distinctive procedure, in general, if you intend to release your podcast, you will be required to follow some steps: 

  1. Use a podcast hosting service to upload your initial episodes.
  2. Create an RSS podcast feed. Present the RSS feed to the podcast directory that you wish to make available.
  3. Once your new episodes are approved, they will be automatically published on the selected directories of your podcast hosting site.

When searching for a platform to publish your content, begin by exploring the most frequently used listening applications. Some examples include: 

  • Apple Podcasts
  • Spotify
  • Google Podcasts
  • TuneIn
  • Amazon Music and Audible

Step 9.Actively Marketing and earning money from your podcast. 

After releasing your podcast, it may seem like you’re finished with the work. However, this is not true at all! In order to gain listeners and increase downloads, marketing is essential for a successful podcast. Furthermore, if you are committed to podcasting, we suggest considering ways to earn money from it. 

 Promoting your podcast 

There are numerous strategies to promote and advertise podcasts. The following are a few suggestions: 

  • Invest in To boost the chances of people finding your podcast, optimize it for SEO. This involves using appropriate keywords in the podcast’s title, description, and transcripts to make it more searchable. 
  • Promote with social media clips: Make brief and easily sharable excerpts of your program and distribute them across different social media channels. 
  •  Create a website for your podcast to enhance your online visibility. You can showcase episodes by incorporating a media player, or transform select episodes into blog articles to broaden your audience. 
  • Promotion platforms and networks: If you want to employ someone to publicize your podcast, you could consider utilizing the services of promotion companies like True Native Media or Frqncy Media. 

To determine the most suitable option for yourself, you could either construct a website or utilize social media. It’s important to keep in mind that progress requires patience. 

Monetizing your podcast 

While not everyone intends to generate revenue from their podcast, it is certainly achievable. The primary means by which podcasts generate income and can evolve into thriving income sources are a handful. 

  • Obtain a sponsor for your podcast who will compensate you for promoting them during your episodes. 
  • Subscriptions and donations: Make exclusive material that can only be viewed by those who have paid to subscribe or request contributions from your audience. 
  • Merchandise or paid content: Create personalized products and offer them for sale to followers. 
  • Affiliate Marketing: If you advertise and sell a product or service, you can earn a percentage of the profits as commission. 

 Keep in mind that certain ways of making money from podcasts, like advertising, tend to work better if you have a larger audience. However, it’s still a good idea to consider how you might eventually make money from your podcast as you begin to develop and refine your overall approach.

But remember, while it’s important to keep monetization in mind for the future, it shouldn’t distract you from the most important task at hand: creating engaging and high-quality content for your listeners. Moving towards making money. 

Step 10 :Evaluating the achievement of your podcast. 

By regularly evaluating and enhancing the content, you’ll be able to keep your listeners engaged and attract new ones over time. Paying close attention to audience feedback is also vital for understanding their needs and expectations, enabling you to tailor your content accordingly.

With consistent effort, you can create a valuable podcast that resonates with your listeners and helps you build a loyal following. It can help you improve your podcast’s performance and provide hints on how to customize it to suit your listeners’ preferences. 

How to launch a podcast on various podcast platforms

In general, the process of initiating a podcast is similar regardless of the platform you plan to use. However, there may be some variations if you intend to publish on platforms that focus more on videos like YouTube. In such a situation, it would be more suitable to produce a video-based podcast. 

Another aspect that could vary are the specifications and regulations for podcasts. As a means of aiding you, we present instructions on commencing a podcast on three of the most commonly used platforms: Apple, Spotify, and YouTube. 

How to start a podcast on Apple Podcasts

Submitting a podcast to iTunes is completely free. All you need is an Apple ID account after you have finished recording your podcast. Follow the given steps to submit your podcast and get it started on Apple Podcasts. 

  1. Submit your podcast recording to the platform that hosts your podcast.
  2. Log in to Apple Podcasts
  3. Connect and add a new show with an RSS feed
  4. Retrieve your podcast RSS feed from your hosting platform and copy and paste it.
  5. Upload the visual representation for your podcast and confirm the information pertaining to your show.
  6. You should wait for Apple to endorse and confirm your presentation.

How to start a podcast on Spotify

Whether you’re using Apple or Spotify, you can easily share your podcast for free. By following the above steps, you can create a podcast on either platform. If you choose to create a video podcast, Spotify offers the option to host your videos and work with Riverside through Anchor, which helps produce high-quality content. Make the content flow smoothly. 

Podcast hosts like Podbean, Simplecast, and Anchor collaborate with the platform to facilitate the use of Spotify as a distribution platform for your podcast.

If your hosting site is not affiliated with Spotify, you can simply login to Spotify for Podcasters and authorize it. An account on Spotify. 

  1. Click ‘get started’.
  2. To add your podcast to Spotify, you need to take the RSS feed of your podcast from your hosting platform and insert it into the designated box in Spotify’s interface.
  3. Before submitting, make sure to add information about your podcast and review everything carefully.

This concludes the process. The podcast will be visible in the app shortly, typically within a few hours. 

Starting a podcast on YouTube

Although it may seem odd, video has become a significant player in the world of podcasts, despite the fact that they are typically considered an audio medium. This is due to the current trend of prioritizing video over audio. Based on our findings, video is preferred by new podcast listeners, and 38% select YouTube as their platform for listening to podcasts. 

The podcast industry is currently experiencing a rise in usage of YouTube, and the company intends to focus on this trend further. They have already introduced a dedicated page for podcasts, and there is a growing indication that YouTube intends to steer more towards catering to podcasts. 

In addition, YouTube offers excellent tools for making money through videos. 

This is the perfect time to start using YouTube as an early adopter. 

When considering beginning a podcast on the YouTube platform, take into account: 

  • The video format that will be appropriate for your podcast.or not may affect the success of your podcast.
  • The quality of recording can make or break a podcast, and video plays a significant role in this.
  • Hence, it is vital to choose a podcast recording software that captures high-quality video to ensure overall success.
  • YouTube SEO and promotion strategies

To begin a YouTube podcast, first record and produce your video podcast in the customary way. Afterward, carry out the subsequent steps: 

  1. Create a YouTube account and sign in.To begin, select the “Create” button located at the upper right corner of the camera interface.
  2. Choose the option labeled “Upload Videos” and select the video that you wish to make public.
  3. After you have uploaded your video, you have the option to either edit it in YouTube’s studio or directly add a title and description before making it available to viewers.

It is recommended that you utilize YouTube shorts to enhance your visibility. By using Riverside’s clip feature, you can effortlessly create shorts that are easily shareable and then upload them on YouTube. 

Frequently Asked Questions Regarding The Process Of Starting A Podcast 

‍Who can start a podcast?

Podcasts have a unique advantage – their entry requirements are quite basic. You don’t require specialized technological or speaking expertise to launch your own podcast and there’s no need for a sizable financial investment either. All you need is enthusiasm and the drive to try different things. 

There is no specific age restriction for creating a podcast, but some websites such as Spotify may require infants under the age of 13 to acquire their guardians’ consent.

Therefore, although you are free to start at any age, explicit authorization from an adult may be necessary before making your podcast available on certain networks. Provide assistance if you are in your youth. 

What is the expense incurred to initiate a podcast? 

Although it is possible to begin a podcast without any initial financial investment, provided one has basic recording equipment, the setup may require at least $100. The actual cost of setting up a podcast hinges on whether it is a personal hobby or has the potential to generate income. 

In order to begin podcasting, you will have to pay for your equipment, which can vary in price. Additionally, you will need to purchase a podcast hosting account and software subscription, as well as any extra items such as theme music and cover art design.

If you decide on the minimum requirement for equipment, a microphone can cost around $50 while hosting may be around $15 per month. 

To commence a top-notch podcast, you may need to invest around $500-1000 initially for purchasing suitable equipment and an additional $30-$50 every month for hosting and software subscriptions. 

Can you start a podcast for free?

Certainly, it is possible to launch a podcast for no cost. A diverse range of free podcasting software is at your disposal, and some paid choices come with a complimentary alternative too.

In the event that you lack a microphone, you may experiment with recording by utilizing your smartphone’s microphone, but to produce superior audio quality for your podcast, it is recommended that you acquire a proper microphone. Investing in a microphone would be a good idea at minimum. 

Beginning with basic podcasting is a good starting point, but if you want to enhance and expand your podcast, it is recommended that you invest in superior equipment and dedicated software for recording and editing. 

How to start a podcast at home?

The process of producing a podcast can be done at home just as effectively as it can be done in a professional studio, particularly with the convenience of remote software’s.

To create your own podcast at home, simply use the same steps outlined earlier but pay closer attention to setting up an efficient recording space within your personal environment.

To record your podcast from home, it is important to ensure that you have remote recording software and the necessary knowledge of recording online. 

What is the minimum number of episodes needed to launch a podcast? 

One helpful guideline is to prepare two or three episodes before starting to broadcast, but the exact amount of preparation depends on how much margin one prefers. Starting with just one episode is sufficient, although additional preparation can increase confidence and readiness. 

Is it necessary to have a license in order to begin and release a podcast? 

Being a podcaster does not require a license, but if you wish to showcase music on your program that you did not produce, it is advisable to secure a synchronization license. 

Numerous podcasters depend on the “fair use” regulations that permit them to incorporate a limited section of a copyrighted material without acquiring a license. Nevertheless, a single lawsuit loss could result in significant financial loss for you. Therefore, obtaining permission to utilize someone else’s music or refraining from its use is the safest option. 

Do you need a website for a podcast?

Although it is not a formal requirement, having a website is highly recommended if you are dedicated to podcasting and increasing your fan base. Your website serves as the central hub for your content. It: 

  • Serves as a repository for previous installments.
  • Helps you gain new traffic
  • Establishes brand consistency
  • Helps you build a community. 

A way to funnel your audience is by gathering email addresses and contact details of subscribers and then adding them to your email list. This can be useful for any marketing or promotional campaigns you plan on undertaking in the future. 

What is the potential income that one can earn through podcasting? 

The number of listeners is not the only determining factor for podcast monetization success. Even though some top podcasters make millions, the majority of podcasters cannot expect to earn such figures.

It is possible for a podcaster to earn a modest amount per episode or even become very wealthy if they are able to monetize their content effectively. Your income can be influenced by various factors such as advertising, sponsorships, affiliate marketing and others. 

If you increase your listener base and charge a higher fee per advert, your earnings will rise accordingly. Therefore, it is important to focus on growing and monetizing your podcast to increase its income potential.

For instance, if you have 10000 listeners and charge $40 CPM per advertisement in an episode, you can earn approximately $400. Assuming that you release twelve episodes per month, this amounts to only $4800 monthly.

However, as your podcast expands and becomes more profitable due to advertising revenues, your income can significantly increase. Consequently, it is crucial to concentrate on expanding and monetizing your podcast for maximum financial returns.

Which provides a higher income, YouTube or a podcast? 

On a CPM basis, podcasting generates higher earnings than YouTube. The typical range of CPM for podcasting is between $15 and $50, while YouTube videos usually yield CPM rates between $2 and $10. 

‍Why do podcasts fail?

A podcast can fail for various reasons, but a frequent cause is that inexperienced podcasters struggle to engage their listeners or provide meaningful content in an enjoyable format. 

Why should you start a podcast?

Are you pondering whether or not to initiate a podcast? In case you’re searching for motivation, here are 5 reasons why we believe you should commence a podcast. 

  1. You will have the opportunity to cultivate a genuine following surrounding a subject that you enjoy discussing and are knowledgeable about.
  2. Using podcasts as a marketing strategy is a great way to reach out to potential clients and establish a connection with them.
  3. It’s probable that you will encounter captivating visitors and acquire new knowledge.
  4. One can generate revenue from podcasting.
  5. At present, the podcast sector is expanding rapidly, and it is an excellent field to partake in.

How to Start a Podcast: Over to You

Starting a podcast can be overwhelming. It’s natural to have numerous inquiries concerning the steps, materials, technology, and effective advertising techniques. 

The audio content industry is thrilling and has endless opportunities for growth. We aspire that our guidance and suggestions on starting a podcast have made you more equipped to venture into the world of podcasting.