Video podcasting has become increasingly popular in recent years, and it’s easy to see why!
Not only does it provide an excellent opportunity for personalities to be seen by their audience regardless of where they are located, but video podcasting also offers a unique way of delivering content that can easily be shared on social media.
Whether you’re just starting out in the world of podcasting or looking to upgrade your sound quality, this article will provide insights to why has video podcasting become increasingly popular.
Why more podcasters are now choosing to use video as well as some tips on how you can get started yourself.
So, let’s get started!
What Is A Video Podcast And How Is It Different From A Regular Podcast?
A video podcast, often referred to as a vodcast, is a type of podcast that combines audio recording with visual elements.
This form of podcast typically involves screen sharing or video samples and may even include interactive elements such as live Q&A sessions.
Whereas a regular podcast is an audio-only version that listeners can consume directly on their device or download to listen to later.
A video podcast makes use of the distribution technology used for traditional audio podcasts and provides audience members with an immersive experience that goes beyond just listening to spoken words.
By combining sound and visuals together in one package, video podcasts offer viewers the opportunity to both learn about new topics and also receive visual cues which contribute to understanding.
Why Has Video Podcasting Become Increasingly Popular?
There are numerous reasons why video podcasting has become so popular, but here are some of the main ones:
1.Video Makes Content More Engaging
With over 420 million podcast listeners worldwide, it’s easy to see that consumption of audio content is on the rise.
And when compared to YouTube’s incredible 2.1 billion users, there appears to be a huge potential for further audience expansion with podcasting platforms. So why do people prefer podcasts?
The power of video lies in its ability to captivate and engage viewers. While audio may give us the facts, it is limited in expressing a concept or idea compared to when we can watch someone demonstrate an example on camera.
Especially for educational material, visuals are invaluable in letting people visualize the content more thoroughly instead of just relying on what they hear alone.
Moreover, video can be the perfect way to inject some personality and form ties with your audience.
When someone is on-camera speaking, we’re able to observe their facial expressions and body language which helps build a more intimate bond than just audio alone.
This also explains why vlogs have become increasingly popular as a content format in recent years.
2. Convenience And Accessibility
Video podcasts offer more convenience than ever before.
With increased mobile device usage, viewers can now access their favorite videos on the go. Mobile-friendly audio and video streaming services such as Apple Podcasts, Spotify, and YouTube make it easier than ever to reach new listeners anywhere in the world!
Also, due to the many different hosting services out there, producers now have the ability to share their audio and videos across multiple platforms.
This means that viewers don’t need to sign up for a specific service anymore in order to access their favorite content – they can find it all in one place!
In addition, video podcasts are easier to navigate than text-based ones, making them more accessible to people who are visually impaired.
This is especially important for educational content as it allows these individuals to access the same material without any additional assistance.
Overall, video podcasts provide audiences with a convenient way of consuming content while on the go!
3.Video Provides Marketers With A More Effective Avenue For Advertising Content
Video provides a unique, impactful platform for viewers to engage with advertising content.
Ads presented in a visually-engaging format capture the viewer attention more effectively than audio-only ads, creating an enjoyable experience and allowing them to absorb and retain more information.
Moreover, the overall impact of this format on branding memory is significantly higher, ensuring long-term customer recall.
With an astounding 5 times higher number of listeners than podcasts globally, YouTube is far more popular.
Its annual ad revenue is nearly 10x that of podcasting advertisements at a whopping $8.6 billion compared to the comparatively small figure of $842 million from podcast ads in 2021!
Clearly, it’s no surprise why businesses are turning towards YouTube as their preferred medium for advertising and promotion.
Podcast advertising offers distinctive advantages from other marketing tactics, particularly when looking at the CPM.
On average, podcasts boast an impressive $23 CPM, while videos such as those hosted on YouTube, usually average a CPM of around $7.
These figures are indicative of podcasts’ greater efficiency in monetizing ads, despite the fact that video platforms tend to provide more viewers and listeners to work with.
Put simply, companies are more likely to gain more value for their investment when advertising through podcast media than through video media.
4.Video podcasts Can Reach A Much Wider And Diverse Audience
Through the use of video, shows can gain a new avenue to reach audiences both near and far.
This is advantageous in making it easier for potential listeners to discover the show while also providing existing fans with an additional way to relish it.
Podcasting has become a popular medium for conveying a message and reaching a wider audience.
It’s easy to focus on YouTube as a primary avenue for content distribution, but it’s definitely not the only platform available with our content.
Spotify launched video podcasts to its platform earlier this year and Apple Podcasts has allowed for video in the feed for years.
Additionally, newer channels like TikTok, Instagram Reels and YouTube Shorts have opened up the podcast world to very short video clips and increased the reach of podcasting to new levels.
5.Video Podcasts Are Easier to Consume Than Text-Based Content
When video podcasts are available, viewers can catch up on content with minimal effort.
The visual medium helps them stay engaged and invested in the message being delivered, unlike text-based podcasting which often requires more focus from the listener or viewer.
This makes video podcasts easier to consume, which can help increase listener engagement and retention.
Viewers don’t have to strain their eyes or scroll through pages of text in order to keep up; they can just sit back and enjoy the show!
In addition, its audio-visual format makes it more accessible for those with hearing impairments, allowing them to keep up with the podcast without any additional assistance.
Video podcasts also provide a more intimate experience for viewers than text-based content, as they’re able to connect with the host and other guests more easily.
This helps create a feeling of connection between the audience and creators that can be difficult to achieve with traditional text-based podcasts.
How To Create A Successful Video Podcast
There are a few key steps producers should consider when creating a successful video podcast.
1. Define Your Target Audience
The first step to creating a successful video podcast is to define your target audience. Who do you want to reach with your podcast?
What topics will be of interest to them? Once you have a good understanding of your target audience, you will be able to create content that appeals to them.
2. Choose A catchy Name And Logo
Your podcast’s name and logo are important for branding purposes. You want something that is catchy and easy to remember. Your logo should be simple but recognizable.
3. Invest In Good Equipment
Investing in good quality equipment is important if you want your podcast to sound professional.
You don’t need the most expensive equipment, but you do need something that will produce clear audio and video.
4. Edit Your Videos Professionally
Once you have recorded your videos, it is important to edit them professionally.
This includes adding intro and outro music, as well as any other graphics or effects that you feel will improve the overall quality of the video.
5. Promote Your Podcast
Once your podcast is up and running, you need to promote it in order to attract listeners.
There are many ways to promote a podcast, including social media, online directories, and paid advertising.
6. Interact With Your Listeners
Interacting with your listeners is a great way to build a rapport with them and keep them coming back for more.
You can interact with them through social media, forums, or even by replying to their comments on your videos.
7. Be Consistent With Your Release Schedule
It is important to be consistent with your release schedule in order to keep your listeners engaged.
If they know when they can expect new episodes, they are more likely to tune in on a regular basis.
4. Examples of well-known video podcasts
Tips For promoting Your Video Podcast
1. Use Social Media
One of the best ways to promote your video podcast is to use social media.
Create a page for your podcast on all of the major social media platforms, and make sure to post new episodes regularly.
Use hashtags to reach a wider audience, and encourage your listeners to share your episodes with their friends.
2. Create A Website
Another great way to promote your video podcast is to create a website. Your website should include information about your podcast, as well as links to all of your episodes.
You can also use your website to sell merchandise, or to run ads if you are looking to generate income from your podcast.
3. Submit To Podcast Directories
There are many online directories that list podcasts, and submitting your show to these directories is a great way to get more listeners.
Some of the most popular podcast directories include iTunes, Stitcher, and Google Play Music.
Make sure to submit your show to as many directories as possible in order to reach the widest audience possible.
4. Collaborate With Other Podcasters
One great way to promote your video podcast is to collaborate with other podcasters. You can do this by interviewing each other on your respective shows, or by guest-hosting each other’s episodes.
This is a great way to reach a new audience, and it can also help you build relationships with other podcasters in your niche.
5. Advertise On Other Podcasts
Another effective way to promote your video podcast is to advertise on other podcasts that are similar to yours in terms of topic or genre.
This is a great way to reach potential listeners who might be interested in what you have to offer. You can typically purchase advertising space through the host of the podcast you want to advertise on.
6. Run A Contest Or Giveaway
Running a contest or giveaway is another great way to promote your video podcast. This is an effective method because it gives people an incentive to listen to your show and share it with their friends.
Make sure the prize you offer is something that would be appealing to your target audience.
7. Get Featured In The News
If you can get featured in the news, this is an excellent way to promote your video podcast.
This could involve being interviewed on a local radio or TV station, or having an article written about you in a local newspaper or online magazine
I hoe after reading this article now you have a better understanding of why has video podcasting become increasingly popular and how you can promote your own.
Follow these tips and tricks and you should see your viewership increasing in no time.