As video podcasting gains popularity among various organizations, independent creators and people, it raises the query of why it is becoming so widespread.

What are the advantages of creating and releasing a video podcast compared to a podcast that only has audio?

This section will examine the advantages and disadvantages of both sides.

Pros of publishing a video podcast

Whether you intend to include video in your podcast or not, there are clear advantages to aligning your podcast strategy with video. We will examine the most significant benefits and explain the underlying reasons for each.

Video gives richer context

A video comprises all forms of media, including visuals, audio, captions, and still images. As a result, it provides greater flexibility in content editing and promotion.

Video helps you reach a new audience

Video and visual content is what dominates the current online landscape due to high demand from consumers. People prefer to both see and hear at the same time, which obligates platforms to provide this experience. 

By incorporating video into your content, you also attract new audiences who specifically favor this medium over audio-only formats.

Video produces higher discoverability

Discoverability not have an efficient system for traditional audio-only podcast distribution, which poses a major obstacle. Identifying podcasts can be difficult as titles lack specific keywords. 

Discoverability methods vary among platforms and there is no centralized platform for discovering new recommendations. 

Compared to other platforms, YouTube’s system is particularly lacking in this regard.

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Video adds SEO value

As time goes on, search engines are showing a preference for video content over other types of content in their search results. 

This trend is expected to continue and speed up. By uploading your podcast to YouTube and optimizing the metadata, it could potentially become more easily found through searches.

Video provides chances for sharing small and concise pieces of content.

It is much easier to distribute content when it can be divided into various formats. For instance, a single video podcast episode can be transformed into several short video clips for TikTok, an audiogram for Instagram, multiple tweets, a blog post, and many other formats.

Video drives higher engagement

Creating listener loyalty is crucial for maintaining a successful podcast. According to a survey, more than 36% of companies prioritize developing a sense of loyalty and connection with their audience. 

In similar fashion, video retention is heavily reliant on capturing the audience’s attention from the start. By utilizing both approaches, podcasts can create compelling content that strengthens the bond between host and listener.

Video is optimized for sharing

There are several ways to encourage viewers to take action through video. Unlike with podcasts, videos allow for simultaneous demonstration and verbal instruction, resulting in fewer interruptions. 

This consequently generates more opportunities to prompt audiences into taking action, leading to a greater likelihood of content being shared.

Video provides several ways to earn money.

The primary way for podcasting to make money is through advertising sponsorships. Video platforms give different ways to earn money, such as sponsorship revenue from ads, influencer deals, partnerships, and creator programs. 

Although audio-only podcasts have access to similar methods, YouTube provides more convenience to perform these actions. 

To put into action, TikTok and YouTube have two of the most impressive creator programs available. These channels offer unprecedented opportunities to earn money in various ways.

Video makes content more personal

Having the capability to watch a podcast alters the scenario in relation to interpreting nonverbal communication and visual hints. 

This includes an additional level of tailoring and association for every episode. Consequently, you might experience an augmented allegiance towards your podcast and even more trust than previously.

Cons of publishing a video podcast

To incorporate video successfully, you need to adjust your content and procedures.

When incorporating video, your content strategy must adapt entirely. This means that you might have to make changes to your software, visuals, and physical equipment as you understand what makes for good video content. 

Audio-only shows will require new cameras, lighting and other equipment if they want to upgrade to video. 

Incorporating video into your approach could pose difficulties if your organization has no prior experience with it.

Producing and editing videos is a time-consuming process.

Creating videos involves unique steps and stages, which make it a more time-consuming process than producing audio content. 

Additionally, editing video material may take longer as it requires additional resources, especially for marketing clips where quality is critical. 

The process of finishing can be made easier with the use of tools that enable editing to be completed more efficiently, potentially even alongside audio files.

Video requires a different skillset

Podcasts that incorporate video may require the assistance of individuals with diverse skill sets. While producers are capable and adaptable, varying tasks necessitate distinct levels of expertise and capabilities.

Tying it all together

There are many advantages to producing a video podcast which can enhance your podcasting. 

Utilizing video content helps provide a more comprehensive understanding of your topic, allowing you to reach broader audiences and creating more efficient opportunities for generating revenue. 

Furthermore, incorporating video can increase viewer interaction and improve the chances of your content being shared, while also fostering more intimate relationships between you and your viewers. 

Producing something may require more time and resources than anticipated, but the benefits gained will be substantial.

As technology advances, obstacles are expected to decrease in severity. Therefore, prioritizing video as a vital addition to audio content will become simpler.